Larry Logan enjoys more than 30 years’ success in marketing and creativity, repeatedly developing brands that become industry leaders. He is currently the Chief Evangelist at Digimarc Corporation, the inventor of the imperceptible Digimarc Barcode identifier for all types of media. In that role, Mr. Logan is leading the company’s efforts to create a new standard for the automatic identification of plastics, through a form of technology described generically as digital watermarking. By giving each plastic object its own unique identity that can be discovered by scanning equipment in a recycling facility, industry will seek to achieve increased quality and quantity of yields of recyclates to meet the sustainability targets of manufacturers, dual system and facility operators, and government agencies. Among his industry awards and recognition, The World Brand Congress has named Mr. Logan among the 100 Most Influential Global Marketing Leaders. In his previous career in Hollywood, he is the recipient of over 75 Gold and Platinum records in entertainment industry marketing campaigns.
Tour + Presentation: HolyGrail 2.0 Revolutionizing Sorting and Recycling by Intelligent Packaging Containing Digital Watermarks
Sep 29th, 2020
12:00 pm - 12:45 pm
Explore & Learn - Peony Room