Cheryl Baldwin

Pure Strategies

Cheryl Baldwin, Ph.D., is a Vice President of Sustainability Consulting for Pure Strategies where she partners with corporate clients to develop and execute strategies to improve sustainability performance across retail, food, home and personal care, and cosmetics industries. Some of Cheryl’s recent work has been helping Walmart, Ahold Delhaize USA, Scotts Miracle-Gro, Ranir, and other companies advance sustainable packaging. 


Cheryl also leads the Pure Strategies’ global market research to generate new insights to accelerate business transformation. This includes writing the reports, Connecting to the Farm, Reaching the New Corporate Frontier, Advancing on the Path to Product Sustainability, and othersCheryl authored the book, The 10 Principles of Food Industry Sustainability and was the lead author/editor for two additional books on sustainability, Greening Food and Beverage Services and Sustainability in the Food Industry, and holds U.S. and international patents.