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2019 SPC Innovator Awards
Innovation in Responsible Sourcing winner:


Annie’s Homegrown

Annie’s Friends Cereal: 35% Post-Consumer Recycled Content HDPE Cereal Liner & Education Graphic

Annie’s Friends Cereal: 35% Post-Consumer Recycled Content HDPE Cereal Liner & Education Graphic

Annie’s Homegrown and supply chain partners Charter NEX and Envision Plastics worked together to develop a new cereal liner that uses at least 35% postconsumer recycled HDPE and is suitable for direct food contact. The Annie’s Friends cereal box includes special consumer-facing messaging around the use of recycled content.

Why it’s important:

Any company who successfully navigates the challenges surrounding the use of postconsumer recycled content in film applications deserves credit, and this is no exception. What makes this extraordinary, however, is the prominent marketing message, which broadens consumer engagement in recycling by reminding them that the use of recycled content is enabled by their participation in recycling. Although postconsumer recycled content is widely used in plastic packaging, proud marketing claims are far too rare, and Annie’s deserves credit for giving it the spotlight!

“Annie’s is so proud to receive this award.  Bernie, our bunny brand ambassador communicates the benefits of all our delicious foods but it’s great when we can use him to educate our consumers on the benefits of recycling to create our innovative packaging containing recycled content.” – Annie’s Team.

SPC Impact 2019 Innovator Awards. Innovation in Responsible Sourcing, Annie’s Friends Cereal.

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