Greenwashing
The SPC recommends a definition of greenwashing to enable more fruitful conversations about environmental marketing, on-pack eco-labeling, and consumer education.
The SPC recommends a definition of greenwashing to enable more fruitful conversations about environmental marketing, on-pack eco-labeling, and consumer education.
To enable successful reusable packaging systems, the SPC believes in a holistic definition of reusable packaging that includes intentionality, system boundaries, and assured environmental benefit.