Guido Aufdemkamp is Executive Director of the Flexible Packaging Europe (FPE), the industry association representing the interests of more than 80 small, medium-sized companies, and multinational manufacturers with more than 350 sites in Europe. Almost half of the Fast-Moving Consumer Goods (FMCG) in Europe, excluding beverages, are packed with flexible packaging made of different materials, mainly plastics, aluminium, and paper. Examples include all kind of packaged foods, pet food, personal, household care products, medical and pharma which all rely on flexible packaging. He is an economist by education and has been working for German and European flexible packaging and aluminium associations since 2003. His main expertise is market analysis, sustainability and recycling, communications, advocacy, but also food contact legislation.