Dr. Andrew Hurley

The Packaging School


Dr. R. Andrew Hurley is an Assistant Professor of Packaging Science at Clemson University where he is the Director of CUshop, a consumer-experience research laboratory. Dr. Hurley holds both a BS and MS in Packaging Science and a PhD in Rhetoric, Communication, and Information Design. Focused on new product and package development, Dr. Hurley brings ideas to innovative, practical solutions. With state-of-the-art design and prototyping labs, consumer-experience/biometric testing (eye-tracking and facial expressions), and a full packaging pilot plant, concepts can be developed and brought to life in just hours. Dr. Hurley teaches both undergraduate and graduate courses in Packaging Science. He is a noted research leader in the field of packaging design, having a variety of peer-reviewed papers, and founder of Package InSight and Packagingschool.com