About Innovation
Some problems can only be solved using entirely new strategies. With our members, we explore alternative ways to approach the package/product system. This includes deploying reusable packaging and how businesses can create new models to deliver products and engage customers. We also encourage companies to explore opportunities for bio-based and compostable materials to be successfully incorporated into packaging.
Explore our other Pillars 
Collaboratives
Explore more about Innovation through our Collaboratives and learn how SPC Members can get involved
REFILL-AT-HOME COLLABORATIVE
Just launched!
Provide the refillable packaging category with critical consumer insights and precompetitive design guidance to accelerate the understanding of the most viable business model(s).
Compostable Packaging Collaborative
Sharing knowledge and best practices on labeling and composting infrastructure for compostable packaging, including both fiber products and compostable bioplastics.
News & Updates
Stay up to date with the latest SPC news regarding Innovation
Tackling Packaging Waste
Essential Collaboration and Coordinated Innovation
Can Paper Packaging Innovations Be Recycled?
New Paper Packaging Recyclability Test from Cepi Can Help
Overcoming Challenges of Qualifying Innovations in Recycling Stream
Featured Resources
Curated Guides, Case Studies, 101s, and Position Statements publicly available to support your sustainability journey
SPC Materials Decision Matrix
Key considerations when choosing single-use packaging materials.
2025 Trends Report
An analysis of important shifts in policy and innovation trends that impact material health and selection, reuse implementation, and curbside collection of materials.
Framework for Reuse
Designed to help companies drive successful, scalable reuse initiatives.
The Business Case for Reuse
Reuse is more than just an environmental option for sustainable packaging – refillable and returnable packaging will be a key strategy for lowering costs, complying with extended producer responsibility schemes, and driving business growth.
2024 Packaging Innovation Trends Report
This trends report calls attention to innovations we’re seeing from both our Member companies and the international packaging community.
The Reuse Innovations Directory
This Reuse Innovations Database showcases returnable and refillable packaging solutions from around the world.
Designing Packaging to Prevent & Divert Food Waste
Reduce food waste at the consumer and retailer levels by prioritizing food waste prevention and deploying the right packaging design.
Can Packaging Help Divert Food Waste?
Case studies of two quick-service restaurant (QSR) chains in Vermont & New York.
Evaluating Store Drop-off as a Pathway for Film Recycling
This resource evaluates the current state of the Store Drop-off program and explores potential solutions and strategies to address the gaps identified.
Greenwashing
The SPC recommends a definition of greenwashing to enable more fruitful conversations about environmental marketing, on-pack eco-labeling, and consumer education.
Reuse
To enable successful reusable packaging systems, the SPC believes in a holistic definition of reusable packaging that includes intentionality, system boundaries, and assured environmental benefit.
Get in Touch with an Expert
Olga Kachook
We’re keeping a close eye on the latest in reusable and refillable packaging and innovative biomaterials – contact Olga to get involved!