How Clean is Clean Enough?

Consumer and Recycler Attitudes Toward Residue and Paper Recyclability

The Sustainable Packaging Coalition, in collaboration with program members and industry partners, spearheaded a multifaceted research project to better understand the impact of food residue on the recyclability of paper packaging. In our research, we learned that on-pack labeling and supporting education play a critical role in reducing the amount of food residue entering the recycling stream. While food contamination may present a less significant issue to paper recyclers than often perceived, allowance of higher levels of food residue is not a viable path forward. Increasing the amount of food packaging accepted for recycling, and correctly recycled by consumers, will require collaboration among stakeholders across the paper packaging and recycling value chains.

Research Methodology

This research combined a direct consumer behavior study with targeted outreach to paper recyclers, providing both a demand-side and supply-side view of the residue challenge.

Consumer Behavior Study

Conducted by Clemson University, study participants divided into three groups were provided with 19 packaging formats to assess how the How2Recycle label impacted their preparation of packages for recycling. Participants were surveyed after the activity.

Paper Recycler Outreach

Consultants from Insight + Action conducted outreach to stakeholders in the paper packaging recycling chain to better understand how food residue from residential sources impacts recycling from an operational and business perspective.

Takeaway 1

Education and On-Pack Messaging Is Key to Reducing Food Residue Entering the Recycling System

Findings from the research underscore that educating consumers on what is — and is not — recyclable, and how to properly prepare packaging for recycling, is essential to reducing food residue in the recycling stream. While some participants took action to clean packaging without prompting, adding a How2Recycle label and brief educational guidance further reduced food residue, demonstrating that consumers will act on clear, specific instruction when provided.

Percent of participants who successfully recycled items, cleaning off at least 50% of residue:

Group 1 No On-Pack Label 27%
Group 2 How2Recycle Label 32%
Group 3 Label + Education 62%

Sources that aid in understanding if a package is recyclable:

Rated “Very Helpful”
Printed recycling icons on packaging76%
Visual posters/lists near recycling receptacles61%
Words about recycling on the packaging54%
Rated “Not Helpful”
Packaging manufacturer websites84%
Government websites or environmental agencies (e.g., EPA)68%
Social media62%
Takeaway 2

Food Residue Isn’t a Major Barrier for Most Paper-based Packaging, But Certain Formats Still Create Friction

Some study participants were confused about the recyclability of certain packaging formats while others found some formats too inconvenient to clean before recycling. These results highlight a clear gap: consumers are willing to recycle clean paper packaging, but they’re not always willing to clean it first.

Participant views on included package formats:

Product Component Recyclability Confusing Too Inconvenient Would Recycle if Clean
Frozen Meal — Mac & Cheese Bowl
31%
27%
64%
Carton
2%
1%
68%
Frozen Enchiladas Bowl
30%
28%
62%
Carton
5%
1%
70%
Frozen Pizza Tray
34%
26%
65%
Carton
4%
1%
70%
Ice Cream — Strawberry Tub
13%
14%
63%
Lid
18%
11%
51%
Paper Bowl
19%
16%
57%
Paper Plate
22%
27%
61%
Confused about recyclability Too inconvenient to clean Would recycle if already clean
Takeaway 3

Most Consumers Already Know to Clean Food Residue from Packaging Before Recycling

Most participants knew to clean food residue off packaging prior to recycling, regardless of whether the package included explicit instruction to do so. With explicit on-pack instruction included, nearly all study participants took action to remove food residue — provided they did not find the package too difficult to clean.

Top actions taken when recycling packaging with food residue:
Rinse food residue off
62%
Dump out remaining chunks/pieces of food
58%
Wipe/scrape off food residue
54%
Typical behavior when cleaning is difficult:
Discard without trying to clean it
39%
Rinse, then decide if clean enough to recycle
34%
Dump/wipe off some residue and then recycle
14%
Takeaway 4

Most Recycling Facilities View Food Residue as a Minor Issue, But None Are Open to Receiving More of It

For paper food packaging, physical remnants are often seen as problematic, while residue absorbed into the fiber is less concerning. Since relying on recyclers to accept more food residue isn’t a viable path forward, efforts should be made to reduce the amount of residue currently entering the recycling stream.

Paper packaging recycling facility
Takeaway 5

Industry Alignment Is Needed to Communicate Acceptable Food Residue Levels

While language like ‘Clean & Dry’ provides concise on-pack instruction, the paper industry may be better served by developing specific language tailored to paper food packaging. Clearer, more specific guidance would help consumers understand what’s acceptable, increasing collection without compromising material quality downstream.

Participant understanding of instructions on a How2Recycle Label:

How2Recycle label on a paper tray reading 'Recycle if Clean & Dry'
How2Recycle Label with ‘Clean & Dry’ instructions
Beliefs About Dryness
30%Package should be mostly dry before placing in the recycling bin
29%Package will dry in the recycling bin before being recycled
26%Package should be fully dry before placing in the recycling bin
13%Doesn’t matter whether the package is wet or dry
Beliefs About Cleanliness
65%Package should be fully clean with no food before placing in the recycling bin
31%Package can have just a bit of food on it going into the bin
3%Doesn’t matter whether the package is clean or has food on it

Next Steps

01

Focus on the right formats first

Utilize How2Recycle labels on paper formats found to have low amounts of food residue.

02

Build an industry standard residue threshold

Agree on acceptable levels of food residue and associated on-pack language through a cross-industry working group.

03

Support on- and off-pack education

Build education on cleaning food residue off paper packaging into the planned How2Recycle Forward campaign.

04

Expand system-wide partnerships

Identify ways the SPC and its members can partner with MRF operators to support education.