Four Trends Shaping Sustainable Packaging
2025 marks a watershed moment for U.S. packaging policy, as the first of five Extended Producer Responsibility (EPR) laws goes into effect and states move to redefine what qualifies as “recyclable.”
In this second-annual Sustainable Packaging Trends Report, we outline four major trends shaping the future of sustainable packaging across SPC’s four pillars: innovation, design, policy, and recovery.
“The time for action is now, and these trends should be part of your plan.”
STRATEGIC FORESIGHTS
What’s Behind These Trends? EPR and The Changing Definition of “Recyclable”
Even though sustainability programs could continue to seesaw every four years at the federal level, states have made it clear: The sustainable packaging paradigm is shifting. EPR is taking root from coast to coast, and more states are adopting legislation that implements EPR and seeks to define “recyclable.”
In this report, SPC Director Olga Kachook and GreenBlue Executive Director Paul Nowak explore how these forces will shape the future of sustainable packaging.
Preparing for EPR and Beyond
Learn about the three things we’ll need to get right in the era of EPR.
Redefining What Is “Recyclable”
Learn about the catalysts and outcomes of state efforts to redefine recyclable.
Introducing the 2025 Trends
INNOVATION
Innovative Refills Make a Comeback
Reuse is advancing across spirits and beauty products.
PACKAGING DESIGN
The Future is Not Material Agnostic
Companies are setting material-specific sustainability goals.
POLICY
Material Health Takes Center Stage
The health and safety of packaging is being met with serious scrutiny.
RECOVERY
Specialized Recyclers Fill the Gap
Local recyclers are filling the gaps in municipal recycling programs.
For inquiries, contact
Olga Kachook
We look forward to seeing how these trends unfold in 2025, and continue to reshape the sustainable packaging landscape. For more insights, contact Olga Kachook.