The future of creativity lives in a new definition: Sustainable Creativity. I’m a Founder & Principal (in other words, I’m actively present and leading the work), bringing my experience, tools, resources and humanity toward the creation of a hyper-collaborative method created to apply everything I learned toward a really, really different (and quite certainly not everyone’s cup of tea) approach to Creativity.
I am a Designer, Creative Strategist and Leader and I don’t know how to do any of these things without my full heart in it: I believe in real humanity as the core engine of creativity.
Professionally, my work has resided at the intersection where design, human-centricity and creativity meet.
I have two decades of experience that started as a designer in advertising and design agencies in my home country Brazil, and have led global Fortune 500 consumer brands as a creative leader at the Hershey Company, Danone North America and Coca-Cola North America. I can speak multiple Design languages — in-house, agency and everything in-between — in addition to Portuguese and English.