2019 SPC Innovator Award: Innovation in Responsible Sourcing finalist
UPM Raflatac: VanishTM Clear Film Labels with 90% Recycled Content Face and Liners
UPM Raflatac introduced the first globally available labels with high levels of recycled content. Both the labels and liners are made using up to 90% recycled PET while preserving the “no look” aesthetic characteristics expected by the brands.
Why it’s important:
Most conversations about recycled content in packaging focus on the primary substrate, with little attention paid to the sourcing considerations surrounding decorations and ancillary treatments. UPM Raflatac deserves credit for strengthening the market for recycled PET and broadening the options for brand owners seeking to use recycled content in packaging.
“The Clear Sustainable Choice – UPM Raflatac Vanish PCR”
What impact on sustainable packaging has this submission made?
As part of UPM, we have a strong commitment to innovation and continually strive to create sustainable products. Our new UPMRaflatac Vanish™ PCR range of ultra-thin clear film products are the industry’s first globally available constructions to use post-consumer recycled (PCR) content in both the face stock and liner. This range is redefining UPM Raflatac’s role in the circular economy and strengthening our commitment to the environment.
Ideal for labeling rigid substrates in a variety of end uses, the Vanish™ PCR range offers the same clarity, performance and premium no-label look as our original Vanish™ products, but with an ecodesign that provides label converters and end-users with a sustainable choice. Rather than pulling finite resources from our planet, our 90% recycled content face stocks and liners utilize recycled PET flakes collected from the PET bottle and container recycling process. With the Vanish™ PCR range, we are reducing our virgin fossil feedstock reliance and optimizing sustainable solutions for global printers and brand owners.