February 18, 2019
Free resource provides specific, practical recommendations to help brands to use more recycled content.
CHARLOTTESVILLE, VA, February 18th — Today, the Sustainable Packaging Coalition® has announced the release of a first-of-its-kind Design For Recycled Content Guide (http:recycledcontent.org) aimed at helping all companies make decisions around using recycled content in packaging.
As more brands are seeking opportunities to incorporate more recycled content in their packaging, the Guide seeks to offer specific and practical guidance on topics such as supply and demand, performance, processing, aesthetics, design, and cost of all different material types. It also dispels myths about using recycled content, but pragmatically acknowledges existing challenges in order to identify future solutions.
Packaging material types included in the guide include:
- Polyethylene Terephthalate (PET)
- High-Density Polyethylene (HDPE)
- Polypropylene (PP)
- Polystyrene (PS)
- Polyethylene (PE) Film
Throughout 2018, Sustainable Packaging Coalition conducted interviews with a variety of industry professionals, from material manufacturers, packaging converters, brand owners, and retailers. Their insights and commentary are included in this Guide to shed light on what they are seeing happening in this quickly evolving field within sustainable packaging.
“It’s great to see ambitious corporate packaging sustainability goals, but what’s arguably more exciting and meaningful is laying down actionable frameworks to allow and encourage those aspirations to come to life,” says Kelly Cramer, Director, Program Management at GreenBlue. “To that end, Sustainable Packaging Coalition is hopeful that its Design for Recycled Content Guide better illuminates what that path can or should look like for companies to make more circular packaging.”
This Guide is free for both Sustainable Packaging Coalition members & non-members. The Guide will be updated as new technology comes on the market and more information becomes available. Explore the Guide online at www.sustainablepackaging.org/recycledcontent
The Sustainable Packaging Coalition
The Sustainable Packaging Coalition® is a membership-based collaborative led by an independent non-profit that believes in the power of industry to make packaging more sustainable. Using an objective life-cycle-based approach, we work in a constructive atmosphere to provide thought leadership and bring our members together to strengthen and advance the business case for more sustainable packaging. The Sustainable Packaging Coalition is a project of the environmental nonprofit, GreenBlue.