Red Cycle
Description
RED Group is a Melbourne, Australia based consulting and recycling organization who has developed and implemented the REDcycle Program; a recovery initiative for post-consumer soft plastic. They work with retailers Coles, Woolworths and some of Australia’s most-loved brands to help consumers keep your plastic bags and soft plastic packaging out of landfill. The program accepts all flexible packaging through return to retail programs, including multi-material flexible packaging.
Key Learnings
- The collection bins are marked with items that can be accepted
- Clear communications are provided on what can/can’t be recycled through store drop off.
- The project is connected to Australian manufacturing partners who represent new end markets:
- Replas (https://www.replas.com.au/), based in Ballarat, Victoria, who convert REDcycle material into a range of recycled products including indoor and outdoor furniture, bollards, and signage. All products are extremely robust, as well as water and termite resistant. They won’t crack, splinter or rot and will never need painting. Replas products are perfect for use in schools, park, public spaces and commercial premises.
- Close the Loop, based in Somerton, Victoria, who utilise REDcycle material as a component of high performance recycled asphalt additive for road infrastructure known as Tonerplas (https://www.closetheloop.com.au/tonerplas/)
- Plastic Forests, based in Albury, NSW, who use REDcycle material as a component of products such as mini wheel stops and air conditioner mounting blocks for the consumer market (https://plasticforests.com.au/product/air-con-mounting-blocks/).
Additional Information
Partners:
- Abbott’s Village Bakery
- AFGC
- Australian Packaging Covenant
- Amcor
- Arnott’s
- Asaleo Care
- Australia Post
- Bailey’s Fertiliser
- BioFlex (Bulk Nutrients)
- Bird’s Eye
- Blu Print
- Bonds
- Brownes Dairy
- BWX
- Chobani
- Coffee Supreme
- Coles
- Continental
- Ecolean
- EGO Pharm
- Emporia
- Evergreen Garden Care
- Fonterra
- Huhtamaki
- Lenswood Apples
- Naturale
- Officeworks
- Pataks
- Peters
- Popcorn Man
- Quilton
- Tata Global Beverages
- The Collective
- Tip Top
- The Packaging People
- Goodman Fielder
- HelloFresh
- Huggies
- JB Hi-Fi
- Johnson & Johnson
- Jordans Cereals
- Kellogg’s
- Kimberly-Clark
- Lactalis Australia (Parmalat)
- Lion
- Marley Spoon
- Mars
- Method
- Natures Organics
- Nestle
- Primo
- Punchbowl Packaging
- RED Group
- Replas
- Rolls Pack
- Ryvita
- Schur
- Sealed Air
- 7 Eleven
- Sheridan
- Smiths Pepsico
- Snackbrands Australia
- Soft Plastic Recycling in New Zealand
- Sunbeam
- SunRice
- Unicharm (Baby Love)
- Vege Chips
- Vitality Brands
- VPA Australia
- Woolworths
- Ziploc
Website: https://www.redcycle.net.au/