Wes Carter is the third generation leader of Atlantic Packaging. The company origin traces back to his grandfather, W. Horace Carter, and its history of culture and community is as ingrained in Wes’ personal story as it is in his professional career. Atlantic is the largest, privately held, and most technical resource in packaging in N. America supporting major consumer products packaging needs across virtually every manufacturing vertical. Atlantic specializes in optimizing packaging through technology and comprehensive programs to drive sustainable value. Today, as the president of Atlantic Packaging, Wes is the driving force behind the company’s sustainability initiative and its commitment to making real and lasting change. As a lifelong surfer, traveler, and outdoorsman, Wes’ link with the global surfing community helps connect the pieces between the ambassadors of the ocean and the leaders in the packaging supply chain who can enact this change. He launched A New Earth Project in January of 2020 to be the inspiration driving this movement into the future.