Tyler Matusevich

UPM Raflatac


Graduate of Virginia Tech with a B.S. in Packaging Systems and Design in 2013 as well as a M.S. in Natural Resources from Virginia Tech’s Center for Leadership in Global Sustainability in 2015.

Previous experience in packaging engineering and design, and currently a sustainable packaging professional working as a Sustainability Manager for UPM Raflatac’s Americas region leading the self-adhesive label company’s sustainability efforts in the market. Leadership driven by providing sales support through customer and brand owner training, stakeholder and partnership development, managing sustainable product development, utilizing UPM Raflatac’s Label Life life-cycle assessment tool, developing and recycling label waste through the RafCycle concept, responsible sourcing, audits, leading the company’s volunteer program and sustainability marketing communications.

Why do you want to serve on the SPC Executive Committee?

I would like to serve as a manufacturing/converting company on the SPC Executive Committee to drive the sustainable packaging industry forward. It’s of growing concern and importance to have not just the ingredients of what we consume and use to be sustainable, but also the packaging as it’s a top contributor to the global warming crisis when mismanaged. I wish to do my part in driving the systemic change needed to combat this crisis, whether it be tackling the challenge of ocean plastic debris, recycling and composting infrastructure, sustainable strategy development, or the myriad of other challenges we face. I have technical expertise in recyclability and recycling programs as well as in the labeling industry which is often overlooked yet shares many similarities to flexible packaging and is a key contributor to the packaging structure, marketing, and performance in recycling. This opportunity to be on the SPC Executive Committee would be a great honor to contribute and collaborate with the industry on this key global topic.