Santiago Navarro

Garçon Wines

Santiago is a serial entrepreneur. His first venture, Vinopic Wines was an online retailer that was the world’s first to use science to rate and score wines for their intrinsic quality. It was while building this business that Santiago realised that the heavy, fragile and spatially inefficient wine bottles of the 19th century were completely unfit for purpose when packaging and shipping wines through complex supply chains. This experience led him to develop a 21st century wine bottle and launch Garçon Wines, which is now globally recognised for introducing eco, flat wine bottles. As CEO and lead co-founder, Santiago is advancing both the wine and packaging industries to be more sustainable through innovative, beautiful, flat bottles and game-changing transit packaging for ecommerce. This innovation is not only eco-friendly, cost-effective and consumer pleasing, but importantly leads the way in slashing logistics costs and the grotesque carbon footprint of wine bottles to mitigate against the devastating and ongoing effects of the climate crisis. Having setup up a new base for the business in San Francisco, Santiago is highly motivated by Garçon Wines’ expansion to the United States, the world’s biggest wine-consuming nation, where the eco, flat wine bottle can make a significant, scalable, sustainable difference.