Sabrina Stiegler works for Beiersdorf (Nivea) within the Global Packaging Department, R&D with the key responsibilities of creating, setting up & managing the sustainability roadmap & activation for global packaging. Prior, she was the Senior Innovation Brand Partner for the Personal Care Categories’ Packaging. On her professional path she previously worked for and with many different well-known companies such as Siemens, Philips and was a part of the core team and inventor of the award-winning “Skyrkonfekt”. With her background as a product & packaging designer she taught at the University of Applied Science of Schwäbisch Gmünd which is a “grand child” of the well-known German Bauhaus. Further, she studied at the Art Academy of Iceland and the Stuttgart University for Media “Packaging, Design & Marketing, M.Sc.” As a contextual designer with a specification in design, brand building and sustainability, she always has focused on innovation, human centricity and environmental impact.