Peter Schelstraete


Peter is co-founder and CEO of UBUNTOO, a startup whose mission it is to accelerate scalable sustainability solutions and innovations by providing a digital platform for global visibility and collaboration. The Ubuntoo platform connects innovators and industry leaders to collaborate on solutions and technologies in support of the UN SDGs, starting with solutions to end plastic waste & pollution.

Previously, Peter was at The Coca-Cola Company. In his 19 years’ tenure, he held a variety of high profiles roles, including Global VP Digital; Assets – responsible for the company’s digital transformation and the management of sports and entertainment assets. Prior to this, he was also CMO for Asia Pacific and Franchise Director for Coca- Cola Philippines. Before joining Coca-Cola, Peter worked with Beiersdorf /Nivea Cosmetics in Europe.

Being a true world citizen, Peter has lived and worked in four continents. He has a Master’s degree in Commercial Engineering at the University of Leuven, Belgium and also holds a Postgraduate Master’s degree in Business Management from the University of Montpellier in France.