Nicolas Bouche


Nicolas Bouche is Packaging Director for DECATHLON, the sporting goods producer and retailer. He leads the packaging process with a strong “dare for less & better” philosophy. Packaging should be optimized to decease prices and costs and it’s value for employees and customers should be increased. The packaging business unit supports 58 Passion Brands in their international development in 55 countries, providing them optimized and sustainable packaging solutions.

Nicolas Bouche He also has a strong experience in the product development, design management, innovation management and research and development.

In his previous experience in DECATHLON Research & Development team, he created the Affective Sciences Department. Physical activity should first and foremost be a pleasure. This R&D laboratory is dedicated to ease of use, sensation and emotion. It is aimed at better understanding, measuring and evaluating the sensations and emotions perceived by consumers and users to design pleasurable new sport experience.

Nicolas Bouche has a Master’s degree in Engineering with a specialization in product design.