Maurizio Carano holds the position of Product Marketing Director at Klöckner Pentaplast’s Food and Consumer Packaging division. His responsibilities include new platforms and product developments, marketing communication and product roadmaps. Prior to joining Klöckner, Maurizio held a variety of marketing and sales positions for global corporations within the packaging industry, residing in Europe. His 12+ of years’ experience stretches from designing and innovating new renewable materials through to promoting waste reduction for end of line packaging equipment. Maurizio holds a PhD in Chemistry from University of Bologna in Italy, and a Masters in Marketing from University of Wales. A strong advocate of designing products for sustainability, he champions the ‘avoid, reduce, re-use, and recycle/upcycle’ approach for consumer products, living this mantra in his professional and personal life.