Marie Stafford

Marie leads the European division of J. Walter Thompson’s Innovation Group, delivering futures thought leadership and consultancy to the agency’s clients. In a complex and fast- evolving consumer landscape, Marie and her team uncover the dynamic forces, themes and trends driving disruptive change in our lives and translate these into actions for brands. In 2018, Marie authored The New Sustainability: Regeneration, a global, comprehensive report that delves into emerging and future trends in sustainability as well as a deep dive into changing consumer behavior across the UK, USA, Australia and China. Other futures reports include Elastic Generation: The Female Edit, a report highlighting the potency and potential of a much-neglected group: older women and Speak Easy, a multi-market study exploring the rise of voice technology.

Marie has been widely quoted as a futures expert in outlets such as The Financial Times, The New York Times, Daily Telegraph, Es Moda, Marketing, Campaign and Marketing Week, among others.  She’s also contributed by-lined articles to The Drum, Admap and Campaign.  In addition to her editorial focus, Marie presents the team’s findings to clients and prospects and is a regular conference speaker and panellist. She was also recently invited to be a judge of the Ethic Mark Awards.