Jennifer Tabanico

Action Research

Jennifer Tabanico is President and owner of Action Research, a firm that specializes in changing behavior for the public good by applying marketing and social science research to outreach programs that promote safe, healthy, and sustainable communities. Jennifer has a Masters degree in Experimental Psychology and more than 16 years of experience developing and implementing community-based programs for public and private agencies. Ms. Tabanico has conducted dozens of behavior change trainings and presentations, and her work has been published in a variety of outlets including the Journal of Environmental Psychology, Social Influence, Social Marketing Quarterly, and the Handbook on Household Hazardous Waste. Jennifer also currently serves as an Editorial Board member for Social Marketing Quarterly and as an instructor for the University of California San Diego (UCSD) Extension’s Behavior Change and Sustainability certificate program.