Helen Bird


Helen has worked in resource management for over 11 years, and has been at WRAP for 9 years. Helen has always had a passion for sustainability and recycling in particular. Her experience and expertise covers local authority collections, sorting and reprocessing and on-pack recycling information. She oversees The UK Plastics Pact, a whole chain approach to tackling the issue of plastic waste. She leads many of the technical work streams Pact including: eliminating unnecessary/problematic plastics, recyclability and composting, flexibles, recycled content and end markets. Prior to her roles in the field of resource management, Helen held marketing positions in various food and non-food manufacturing companies.