In her role as Sustainability & Communications Manager at AIM, the European Brands Association, Eva Schneider is responsible for AIM’s Sustainable Development Committee, the Digital Watermarks Initiative “HolyGrail 2.0” as well as the AIM Brands Nudging for Good initiative. AIM members comprise of 20 national associations across Europe, as well as 50 corporate members, in total representing some 2500 companies manufacturing brands which are world-renowned, household names, national icons and local champions. These companies drive innovation across a wide range of products, investing 14 billion euros in R&D in the EU in 2014 alone.
Tour + Presentation: HolyGrail 2.0 Revolutionizing Sorting and Recycling by Intelligent Packaging Containing Digital Watermarks
Sep 29th, 2020
12:00 pm - 12:45 pm
Explore & Learn - Peony Room