Eric Abraham’s professional purpose in life is to create great brand experiences through responsible packaging solutions. He believes all packaging whether in supply chain or within the marketplace, must start with why. More specifically… Why do we need it? What is your brand’s consumer experience? Why is starting with the end-of-life metrics the first thing to consider with your design? For two decades he challenged the status quo driving innovation at large, complex companies. Upon joining the SPC in 2007, Mr. Abraham spent nearly a decade at REI, pioneering award-winning packaging solutions for brands within the Outdoor Industry – where the business bottom line is dependent upon the protection of wild and scenic places. His recently created position at YFYJupiter now unlocks his experience and dedication to the masses. Engaging new conversations toward sustainable solutions. Helping brands learn how their product packaging can strive to cause no unnecessary harm. His commitment remains to connect consumers to brand forward thinking to improve product packaging impact. When not on the cutting edge of packaging engineering, he can be found along the trail or scaling mountains in Colorado.