Emma Schootstra


Emma is a leading thinker in behavioral psychology and changing consumer perceptions at creative consultancy Lippincott.

She looks for opportunities in technology, innovation, branding and storytelling to nudge shoppers to consume more sustainably. Part of this thinking has been published in the report ‘Sensitive Technology’.

Emma consults on topics ranging from sustainable innovation to changing packaging perceptions. She has worked with companies such as Accenture, Barclays, Coty, Ebay, Hotel InterContinental, Marriott, Nokia, TomTom, Virgin Money and Wilko.

Emma’s independent work on studying the mindful mind had been published in Harvard Business Review (August 2017). She is also an active impact investor in sustainable and social businesses.

Emma holds a BA in International Business Administration and a MSc in Management of Innovation (Cum Laude) at The Rotterdam School of Management.