Liza Blackwell has spent 12 years in packaging and printing, and is currently the first Packaging Sustainability Manager at Nike, Inc. Originally hired by Nike to be part of their Brand Design team focused on the development and production of retail buildouts and packaging, she was brought into the packaging compliance space to help navigate Nike’s adoption and development of both internal and external EPR reporting systems.
Currently, she is focused on guiding Nike vendors and designers in balancing sustainability and compliance requirements with the goal of producing the most innovative and responsible packaging possible. In addition, she is responsible for publically reporting packaging waste saving program results, design and material consultation of all Nike retail, consumer, and transport packaging, and fostering industry partnerships. Most recently, she has concentrated on the development of programs that drive waste elimination and the potential of packaging waste to be reincorporated into raw material streams.