Brad Farrell

Seed Phytonutrients

Brad Farrell is the “Lead Brand Farmhand” and a founding member of the mission-driven beauty brand Seed Phytonutrients, a line of sustainably clean hair, skin, and body care products launching on Earth Day in April 2018.

After receiving his MBA from the University of California Berkeley – Haas School of Business, Brad has spent the past 13 years building his career at L’Oreal, holding marketing positions across the Consumer, Luxury and Professional Products Divisions. His most recent roles include Global Brand Marketing Director for Kiehl’s Since 1851, and Vice President of Global Marketing for Pureology where he joined his boss, Shane Wolf (Global GM –Redken, Pureology, Seed Phytonutrients) on the journey to incubate the new brand concept called Seed Phytonutrients.

Based in Doylestown, Pennsylvania, the mission of this disruptive and innovative beauty brand is to plant the seeds of health, well-being, and sustainability for future generations. The brand partners with independent American organic farmers to harness the power of local seed varieties, using their extracts to create the line of elevated natural products. The brand is also committed to an agenda of environmental sustainability, bringing to market the first shower-friendly paper bottles made from 100% recycled packaging. Through its mission, Seed Phytonutrients aims to create an environment of harmonious beauty, agriculture and sustainable business.