Brad Barbera

The Good Food Institute

Brad guides our innovation team as they support the development and growth of startups in the plant-based and clean meat market sectors. Brad has thirty years of experience bringing innovative products and ideas to market in a wide variety of industries, including pharmaceuticals, personal care products, ergonomic devices, and food. While he has worked with major brands like Walgreens, Kraft, and Jergens, his most recent work has focused on helping start-ups, small businesses, and nonprofits strategically out-innovate their larger rivals. Brad has a B.A. in economics and a B.S. in chemical engineering from Northwestern University and an MBA from the University of Chicago Booth School of Business.