Ashley Leidolf

End-Use Marketing Manager, Dow Packaging & Plastics

Ashley has spent the last 13 years bringing sustainable packaging solutions to market with some of the world’s most prominent brands.  She led work on the SunChips compostable bag, ultra light-weight Gatorade bottles, PCR content for Unilever, and reducing material and improving recyclability/compostability of McDonald’s packaging. Through a variety of roles, Ashley has gained diverse experience spanning both technical and commercial functions, from start-up to multi-national, in sustainable packaging, consumer goods packaging, product development, and international program management. She has led the development and launch of new packaging and technologies across 5 continents for companies including PepsiCo, Amcor, Unilever, Tata, and Singapore Airlines.  Ashley received a DuPont Packaging Award, R&D 100 Award, Chairman’s Award, and a patent for her work on sustainable packaging at PepsiCo. Her current role is Marketing Manager for Recyclable Packaging at Dow.  She works with brands, retailers, and converter partners to proliferate the development of recyclable flexible packaging to reduce waste and give consumers a better end-of-life option for their packages. Ashley has a Bachelor of Science degree in Chemical Engineering from Purdue University. She is originally from southern Indiana, has lived in Dallas, England, Chicago, Miami, and Houston since university, and has also traveled to over 35 countries.  Ashley enjoys traveling, reading, dancing, holds a yoga and meditation teacher certification, and is fluent in Spanish.

Why do you want to serve on the SPC Executive Committee?

I want to help the CPG and packaging industries navigate the challenges and break down barriers to bring holistic sustainable packaging solutions and recovery programs to market – and it’s going to take a variety of materials and methods to do this. I’ve found tremendous value and connection in attending the SPC conferences over the years and in participating in the MMFR and Next Markets ILCs, and I would welcome the opportunity to serve the member companies as a representative on the Executive Committee. My passion for sustainable packaging was sparked over 10 years ago during my time in PepsiCo R&D. The SPC was smaller back then, but I was so excited to see an organization bring the entire value chain together to collaborate to develop real standards, solutions, education, and advocacy for sustainable packaging. Since then I’ve focused my career around bringing sustainable packages to market and creating educational and engaging content on sustainable packaging for consumers and organizations.