Adam Gendell

Sustainable Packaging Coalition


Adam Gendell is the Associate Director of GreenBlue’s flagship project, the Sustainable Packaging Coalition. Adam‘s work with the packaging value chain touches on goal-setting, design considerations, and stakeholder engagement. Most recently, Adam spearheaded a collaboration between packaging trade associations, recycling-focused NGOs, and government agencies to conduct a robust nationwide study on consumer access to recycling systems. Since joining GreenBlue in 2010, Adam has developed and delivered training seminars for hundreds of packaging professionals and he has brought together stakeholder groups to lead work on topics ranging from life-cycle-oriented design to substantiation data for FTC-compliant recyclability claims. Adam also orchestrates the Coalition’s Fall conference SPC Advance. Adam coordinates several Industry Leadership Committees and is a frequent speaker and writer on sustainability topics. In 2013 Adam served on the PAC NEXT Leadership Council.