Clean Ingredient Labels and Purposeful Brands Set the Stage for Clean and Purposeful Packaging

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The EcoFocus ten year sustainability trends study identifies the next generation of clean as the marriage of health and environmental responsibility. Healthy, clean and sustainable ingredients are triangulating as shoppers, especially Millennials, seek greater transparency from beverage and food companies. This means they want brands to think about and take a stand on packaging that aligns with healthy ingredients and purposeful brand equities.

Find out where consumers are now and where they are headed in their thinking about clean and purposeful packaging. Learn about opportunities for aligning purpose and packaging to ingredients, from clean label/clean package, to plant-based ingredients/plant-based packaging, and more.

*Note: By registering for this webinar, you will receive an email 24-48 hours after the conclusion of the webinar with a link to the video recording of the webinar as well as a link to a PDF of the webinar’s slides.


Linda Gilbert
CEO, EcoFocus Worldwide
Linda Gilbert is CEO of EcoFocus Worldwide and founder of HealthFocus International. Linda’s brand innovation and category development experience includes brands as diverse as Activia, Silk, Smart Start, and Frito Lay Naturals. Linda has pioneered syndicated consumer trend studies in nutrition, sustainability, cannabis, and wellness and successfully forecasted consumer trends for national and international brands and retailers. She understands what it takes to grow and accelerate business using consumer data and insights as the foundation for strategy and innovation. Her experience includes research and consulting for Campbell’s, Coca Cola, Danone, Evergreen Packaging, Kellogg’s, Kraft, Nestle, PepsiCo, The Glass Packaging Institute, Unilever, Walmart, Wegmans, Whole Foods, and others. Linda has a Bachelor of Science degree in Food Science from the University of Arizona.

Olga Kachook
Project Manager / Moderator, SPC

Olga Kachook is a Project Manager at GreenBlue, where she leads the Essentials of Sustainable Packaging courses and the Composting Collaborative. Her background includes expertise in compostable materials and packaging, zero waste facility certification, life cycle analysis, and sustainable materials management. Prior to joining GreenBlue, she led corporate sustainability and waste initiatives at World Centric, Etsy, Cascade Designs, and Cascadia Consulting. Olga has a Master of Environmental Management from Yale University’s School of Forestry & Environmental Studies, and a Bachelor of Arts in Business Administration from the University of Washington. She is certified as a LEED Green Associate and a TRUE Zero Waste Advisor.