Press Release

ASTRX Will Shape the Future of the U.S. Recycling System

September 21, 2016

Partnership Aims to Help Recover More Quality Recyclables Through Systems Approach

Portland, Oregon, September 21, 2016 – National sustainability and recycling nonprofits The Sustainable Packaging Coalition and The Recycling Partnership are teaming up to build a roadmap for a stronger American recycling industry.

spc-logoThe combined expertise of the two organizations, spanning from packaging design through material recovery, will be applied to comprehensively mapping barriers and opportunities within the recycling landscape, then identifying tactics to advance the industry and deliver more high-quality recyclables to the supply chain. They’ve dubbed this initiative ASTRX – Applying Systems Thinking to Recycling.


“Recycling exists to deliver material feedstocks back into the manufacturing process,” says Sustainable Packaging Coalition Executive Director Nina Goodrich. “Through ASTRX we will analyze the entire system and identify the most effective areas for improvement and intervention. In turn, this will lay the strategic foundation for bolstering supply and reaping both the environmental and economic benefits.”

Rather than a single, uniform industry, recycling is comprised of a series of public and private sector subindustries that work together to create a recovered feedstock supply chain. Understanding the interplay of those disparate, diverse components may unlock the key to new heights of sustainable recovery.

Keefe Harrison, Executive Director of The Recycling Partnership, explains: “Recycling is a loosely connected, highly dependent system. By looking within and between each link in that system, we can route a considerably more informed and robust course of intervention.”

To fully capture the perspective of the entire recycling landscape, ASTRX will work closely with a number of other industry groups. “There’s no room for wishful thinking in this marketplace, and we expect this initiative to deliver real solutions,” says Steve Alexander, President of the Association of Plastics Recyclers. “There are many companies and other entities operating in recycling today, and through ASTRX we can collaboratively create a comprehensive plan to shape the future of the U.S. recycling system.”


About The Recycling Partnership

The Recycling Partnership ( is a national nonprofit transforming recycling in towns all across America. At The Recycling Partnership, we believe that recycling is fundamental to a healthy environment and economy. Every day, we work hand-in-hand with communities and companies, continuously innovating to improve recycling systems. Because when we do, jobs are created, our environment is protected, and communities thrive.

About The Sustainable Packaging Coalition

GreenBlue’s Sustainable Packaging Coalition® is a membership group that brings together business, educational institutions, and government agencies to collectively broaden the understanding of packaging sustainability and develop meaningful improvements for packaging solutions. Through strong member support, an informed and science-based approach, supply chain collaborations and continuous outreach, the SPC endeavors to build packaging systems that encourage economic prosperity and a sustainable flow of materials.

For more information about the Sustainable Packaging Coalition, please visit or follow us on Twitter @SPCspotlight.

For more information:
Anne Elsea
The Sustainable Packaging Coalition