Events Details

Education and Outreach

As part of the SPC's education and outreach, it holds several in-person and online meetings and educational events a year. The SPC believes it will require collaboration throughout the supply chain to affect the change needed to realize sustainable packaging. As a result, the SPC continually looks for opportunities to advance its mission through participation in and hosting of conferences and meetings.


GreenBlue Value Innovation Working Session: Forest Certification

GreenBlue is delighted to introduce the GreenBlue Innovation Workshop on Forest Certification, a groundbreaking gathering of thought leaders from across the forest products supply chain in an exclusive event in Atlanta, GA on March 10th and 11th, 2015. Participants will gather to discuss changing needs in the certified forest products industry as well as strategies to address these needs. We hope that you will join us for this unique event. This is a venue for stakeholders, including eNGOs, forest owners, manufacturers, and brand owners, to come together to discuss the most valuable elements of forest certification and strategies to deliver that value.

This working session follows the GreenBlue Innovation Summit that we hosted last June. The June Summit engaged participants in a discussion framework adopted from GreenBlue’s Value Innovation Process to define what the most valuable elements of forest certification are to them, and what potential strategies can be developed with value chain members to deliver this value. 

Our working session in March now seeks to bring together additional key stakeholders, including eNGOs, to add to the discussion by also identifying their most valuable aspects of forest certification. Building off of the findings from the Summit last June, participants in this year’s workshop will work with participants to develop strategies to deliver the most important characteristics of forest certification and responsible forest management  

Confirmed participating supply chain stakeholders include Catalyst Paper Corporation, Domtar, Evergreen Packaging, Georgia-Pacific, HAVI Global Solutions, McDonald's, Sappi North America, and Staples. 

Participation in the Working Session is limited so please register now to save your space. We look forward to seeing you in Atlanta!

Summit Agenda

Tuesday, March 10, 2015
(Lobby level rooms 4&5)
12:30- 1:00 pmWelcome and Introductions
Review Anti-Trust Guidelines, Event Goals, Brief Overview of Findings to Date

1:00 - 2:15 pmENGO Perspectives from the Value Chain 
Ruth Nogueron, World Resources Institute
Andrew Goldberg, Dogwood Alliance
Linda Walker, World Wildlife Fund
Rebecca Barnard, National Wild Turkey Federation

Following the Value Innovation Process, presenters will discuss the job of forest certification is meant to do and discuss the most important elements of performance of forest certification. Will include Q+A.

2:15 - 3:15 pm"How Might We" Table Discussions
Small groups (8-10) will build on the information from the June summit (recapped at the start of the day and here) and discuss potential strategies and approaches that could be used to deliver the desired value of forest certification. 

3:15 - 3:30 pmBreak

3:30 - 5:30 pm"How Might We" Report-out  and Discussion
Small groups of 8 - 10 individuals organized by supply chain position will discuss the job that forest certification is meant to do and what elements of performance are most important. Concluding thoughts will lead into the second table discussion. Each table will report out to the group. 

6:30 Dinner and Dialogue 
We hope you will join us for small group dinners at local restaurants to discuss key topics of interest and concern for the forest certification systems. Sign up at our registration desk onsite. Meet your group at the restaurant or predetermined hotel lobby to experience great conversation, meet new people, and enjoy good food. **Participants cover their own meal costs. 
Wednesday March 11, 2015 - Industry Working Session (SPC and FPWG only)8:30- 9:00 amWelcome and goals for the day
Coffee and bagels 

9:00-10:00Key points discussion
Based on day one discussions, where are we? Where are there priorities that overlap? What is GreenBlue positioned to do?

10:00 - 10:15 amBreak

10:15 - 11:30 am"Develop How Might We" Strategy:

11:30 - 12:00 pmNext Steps and Closing Remarks


Tom Pollock
Senior Manager of Forest Products, GreenBlue

Tom joined GreenBlue in 2009 and is Senior Manager of GreenBlue's Forest Products program. Tom has worked on sustainability initiatives in the forest products sector for over seven years with a focus on the business value of sustainability. Tom's responsibilities at GreenBlue include providing oversight and strategic direction for Forest Products programs, including the Forest Products Working Group - a coalition of leadership companies leveraging supply chain collaboration to address unmet needs in the forest products sector. FPWG projects have included providing guidelines for sustainable paper purchasing, value innovation for forest certification, and the web-based environmental paper assessment tool. Tom also focuses on consulting and client engagements through GreenBlue's Advisory Services program on topics related to supply chain collaboration, life cycle assessment, and the development and implementation of corporate environmental strategy. Tom holds an MBA from the Illinois Institute of Technology and a BA in English from the University of Iowa.

Rebecca Barnard
National Forestry Programs Manager, National Wild Turkey Federation (NWTF)

Rebecca Barnard directs NWTF’s forestry outreach and partnership efforts, oversees and provides guidance to NWTF’s Conservation Field Staff, helps strategically revamp NWTF’s Private Lands Delivery Programs, and works to effectively communicate the need for active forest management. Prior to her role with NWTF, Rebecca served as the Forest Certification Coordinator for the Minnesota Department of Natural Resources (DNR) from 2008-2013, managing and directing all aspects of DNR’s dual FSC and SFI Forest Management (FM) Certificates which covered 4.98 million acres of state-administered forestland. Rebecca worked collaboratively across all five Divisions within Minnesota DNR to coordinate DNR’s Forest Certification Program, help staff prepare for external and internal Forest Certification audits, respond to audit findings, and direct continuous improvement efforts related to the Division’s strategic initiative. Rebecca led numerous multi-state efforts to assess and provide technical comments on proposed certification standards/policies. In 2013-2014, Rebecca served on SFI’s National FM Standards Revision Committee. Rebecca’s passion lies in working with internal and external stakeholders to find creative ways to strike a balance of active management, conservation, and preservation across the landscape. Rebecca is committed to advocating for the need and benefits of active forest management, for forest health, wildlife and conservation values, economic growth, as well as social benefits.

Andrew Goldberg
director of Corporate Engagement, Dogwood Alliance

Andrew leads the Carbon Canopy project, and works with large paper customers and forest products companies to develop procurement policies and wood supply chain improvements. Andrew was a 2014 Kinship Fellow, and prior to joining Dogwood, Andrew was the Coordinator of Environmental and Natural Resource Programs at Western Carolina University's Center for Regional Development and a visiting lecturer at WCU’s College of Business. Andrew received a JD and Certificate in Environmental and Natural Resources Law from Lewis & Clark Northwestern Law School in Portland, Oregon where he was a Natural Resources Scholar. He completed his undergraduate studies at Tufts University in Boston, MA. Although he is an Appalachian Trail thru-hiker, these days you are more likely to see him and his wife Joanne chasing their kids in the park than out in the woods.

Ruth Noguerón
Associate, World Resources Institute

Ruth Noguerón is a researcher working with the World Resources Institute’s (WRI) Forest Legality Alliance and Global Forest Watch in Latin America. Within WRI, Ruth has managed and conducted forest-mapping projects in Canada, the U.S., Brazil and Perú. Before joining WRI, Ruth worked in México City at the Tropical Action Forest Program (PROAFT). Also in México, Ruth worked with a private consulting firm in a national effort to evaluate the natural protected areas of México, a project sponsored by the World Bank and the Mexican government. Ruth has a Bachelor’s degree in biology from the Universidad Autónoma Metropolitana in México City, an Associate’s degree in applied geography from Montgomery College, Maryland, and a Masters’ degree in Environmental Sciences from Johns Hopkins University.

Linda Walker
Director, Global Forest & Trade Network-North America, World Wildlife Fund (WWF)- US

Linda Walker leads WWF’s work to engage with North American companies, trade associations and key forest product buying sectors on responsible sourcing of wood and paper products – using the power of market demand and certification to support responsible forestry. Prior to WWF, Linda worked as an auditor with Rainforest Alliance to help companies achieve Forest Stewardship Council (FSC) chain-of-custody certification. She has worked and as a land manager and conservation real estate specialist with The Nature Conservancy in Maryland and Washington State, and as part of a forestry crew in Connecticut. Linda holds a Bachelor’s degree from Bucknell University, and a Masters of Forestry from the Yale School of Forestry & Environmental Studies, where she focused on Indonesia’s forests and pulp and paper sector. More information about WWF’s Global Forest & Trade Network program click here.


Registration cost is only $75 and will be opening late January.

Hotel Accommodations
We have located this event in Atlanta in an effort to attract stakeholders from the local forestry community. Accordingly, rooms are available on a first-come, first-served basis. With the help of our hosts, we have identified a few hotel options that are within walking distance from the event venue.
More hotel options can be provided on request. 

Event Sponsors
To learn about the many promotional benefits Summit sponsors will receive, contact Tom Pollock by email or by phone at 434.817.1424x330