Events Details

Education and Outreach

As part of the SPC's education and outreach, it holds several in-person and online meetings and educational events a year. The SPC believes it will require collaboration throughout the supply chain to affect the change needed to realize sustainable packaging. As a result, the SPC continually looks for opportunities to advance its mission through participation in and hosting of conferences and meetings.


GreenBlue Innovation Summit: Forest Certification

Thank you sponsors, speakers, and attendees!
GreenBlue would like to thank the Innovation Summit Sponsors, Speakers, and Attendees. The GreenBlue Forest Certification Innovation Summit in Charlotte, NC on June 12, 2014 was a very successful and engaging event. A list of event attendees is now available.

While many speakers did not use a powerpoint presentation, a few did and they are available here: 

Event Overview
GreenBlue is delighted to introduce the Innovation Summit on Forest Certification, a groundbreaking gathering of thought leaders from across the forest products supply chain in an exclusive day-long event in Charlotte, NC on June 12, 2014. Participants will gather to discuss changing needs in the certified forest products industry as well as strategies to address these needs. We hope that you will join us for this unique event.

Participants will engage in facilitated, small groups in a discussion framework adopted from GreenBlue’s Value Innovation Process to define what the most valuable elements of forest certification are to them, and what potential strategies can be developed with value chain members to deliver this value. The focus for this Summit is forest certification in the United States and Canada. 

Confirmed participating supply chain stakeholders include Avery Dennison, Domtar, Unisource Worldwide, Macmillan, McDonald's, Avon, Catalyst Paper Corporation, HAVI Global Solutions, RR Donnelley, Sappi, Staples, Tembec, and Time Inc. Additionally, in attendance will be representatives from the major certification organizations: American Tree Farm System (ATFS), Forest Stewardship Council (FSC), and Sustainable Forestry Initiative (SFI).

Participation in the Summit is limited so please register now to save your space. We look forward to seeing you in Charlotte!

Summit Agenda

Wednesday, June 11, 2014 6:15 pm Dinner and Dialogue 
We hope you will join us for small group dinners at local restaurants to discuss key topics of interest and concern for the forest certification systems. Sign up at our registration desk on the 7th floor. Meet your group in the hotel lobby at 6:15 pm to experience great conversation, meet new people, and enjoy good food. **Participants cover their own meal costs. 
Thursday, June 12, 2014 8:00 - 8:30 am Continental Breakfast

8:30 - 8:50 am Opening Remarks 
Tom Pollock, Senior Manager, GreenBlue
Nina Goodrich, Executive Director, GreenBlue

8:50 - 10:10 am Views from the Value Chain
Representatives from across the forest products value chain will share their past experiences with forest certification and give their perspective on how certification can benefit from change in the future.

10:10 - 10:30 am Break

10:30 am - 12:00 pm Table Discussions #1: Elements of Performance 
Small groups of 8 - 10 individuals organized by supply chain position will discuss the job that forest certification is meant to do and what elements of performance are most important. Concluding thoughts will lead into the second table discussion. Each table will report out to the group.

12:00 - 1:00 pm Lunch

1:00 - 1:30 pm Report Out from Table Discussion #1

1:30 - 3:00 pm Table Discussions #2: Delivering Value
Small groups of 8 - 10 mixed representatives from across the supply chain will examine the elements of performance from the first discussion to identify metrics and success measures for the most highly ranked elements of performance. Each table will report out to the group.  

3:00 - 3:40 pm Report Out from Table Discussion #2 

3:40 - 4:00 pm Break

4:00 - 4:30 pm Reflections on the Day
The American Tree Farm System (ATFS), the Forest Stewardship Council (FSC), and the Sustainable Forestry Initiative (SFI) will reflect on the day's findings.

4:30 - 5:00 pm Closing Remarks and Next Steps 


Andrew Gustyn

Andrew Gustyn is the Director of Sustainability – North America for Unisource Worldwide, Inc. Andrew earned both his BA in Economics and his MBA in International Business and Marketing from McGill University. In addition to his role on Partner’s in Project Green Energy Performance committee Andrew has also sat on the Green Procurement Leadership Council of Greening Greater Toronto. Prior to taking on the lead sustainability role at Unisource, Andrew worked for 15 years in sales and marketing management in the packaging industry with companies in Montreal, Ottawa and Toronto. Andrew now lives in Ottawa with his wife and daughter. Headquartered in Norcross, Ga., Unisource helps enterprise-level companies improve bottom-line performance by providing innovative, sustainable, highly efficient solutions across the life cycle of core business operations, including product packaging and fulfillment, paper and print management, general supply chain and logistics, and facility supplies solutions. Unisource has offices and operations in key locations around the world, and is currently ranked as one of the largest privately held companies in the United States.

Dennis Aler

As Director of Sustainability at RR Donnelley, Dennis is responsible for supporting the company Sustainability Approach, which outlines initiatives relating to Resource Efficiency, Waste Minimization, and Sustainable Procurement. Part of his role is to support the RR Donnelley Forest Stewardship Council™, the Programme for the Endorsement of Forest Certification, and the Sustainable Forestry Initiative® multisite certificates, which include over 150 chain-of-custody certified locations worldwide. Dennis has a B.S. in Environmental Health from Illinois State University, and has been with RR Donnelley for 13 years. RR Donnelley has recently been recognized as the winner of the Gravure Association of America (GAA) GAA 2014 Management Excellence Awards in the safety and sustainability categories. For more details regarding current RR Donnelley Sustainability related initiatives and associated results, we invited you to review our current Global Social Responsibility Report located at

Keith Argow
president, national woodland owners association

Keith Argow is a forester and woodland owner with 4,900 acres of actively managed timberlands, a background that has prepared him to serve as President of the National Woodland Owners Association as well as director of legislation for the nationwide Alliance of Landowner Associations. He is the Publisher of National Woodlands Magazine, and the Fire Lookout Network Magazine. Dr. Argow has been actively involved nationally in forestry issues for more than 50 years, including the Coalition to Sustain American Forests, the Sustainable Forestry Roundtable, the American Forest Congress, Board of Directors of the American Forestry Association (12 years—now American Forests) and is a past Chair of the National Council on Private Forests. He is the Manager of Green Tag Forest Certification for the National Forestry Association. Raised in Oregon, he received undergraduate degrees from Colorado College and the University of Michigan. He holds a PhD in Forestry and Political Science from N.C. State University.

Graham Kissack
Sustainability specialist, catalyst paper corporation

Graham Kissack is a sustainability expert who works with Catalyst Paper Corporation based in Vancouver. He has been practicing as an environmental specialist in the pulp and paper industry for 23 years focusing on environmental footprints, sustainability practices, communications and branding work. Graham is involved with WWF and BC’s forest products industry on the climate change issue as well as numerous ENGO’s on the protective policies being developed for the Great Bear Rain Forest. He has a Bachelor’s in Mechanical Engineering, a Master’s in Chemical Engineering and an MBA.  

Guy Gleysteen
senior vice president, production, time inc.

Guy Gleysteen is Senior Vice President, Production for Time Inc., the largest magazine publisher in the United States. In that role, Gleysteen oversees the division that is responsible for all production technology, print procurement, manufacturing, paper, and distribution activities for Time Inc. He is also responsible for leading Time Inc.’s sustainability activities. Gleysteen joined Time Inc. in 1985 and assumed his current position in November 2007. Prior to being named Senior Vice President in 2007, Gleysteen was the Director of Paper and Digital Development for Time Inc. where he was responsible for directing the company’s global paper procurement operations and the production technology team. Gleysteen has an extensive background in magazine production and supporting technologies. He served in numerous operational and management roles within Time Inc., including Director of Printing and Production Director at Fortune magazine. An active supporter of the print industry, Gleysteen currently serves as Chairman of the GreenBlue Board.  

Additional Speakers Include:
  • Dave Overton, Overton & Associates

Registration cost is only $75 and is open now! 

Hotel Accommodations

We have a block of rooms reserved at the Hyatt House Center City in Charlotte, North Carolina for a discounted rate of $155.00. Rooms are available on a first-come, first-served basis. You can call the hotel at 888.426.7942 and specify that you are with the GreenBlue event or you can register online using the group code G-BLUE. You must register by May 21, 2014 to reserve your room at the discounted rate. 

Event Sponsors

We are thrilled to have Avery Dennison, Domtar, HAVI Global Solutions, Macmillan, McDonald's, RockTenn, Staples, and Unisource Worldwide as sponsors of the Forest Certification Innovation Summit. To learn about the many promotional benefits Summit sponsors will receive, visit the Sponsorship webpage or contact Tom Pollock by email or by phone at 434.817.1424x330