SPC Staff


Nina Goodrich, GreenBlue Executive Director, SPC Director

Nina Goodrich is Director of the Sustainable Packaging Coalition and Executive Director of GreenBlue. GreenBlue is dedicated to researching and promoting the principles of sustainable materials management that seek to help industry: use materials wisely, promote material health and recover more. She believes in the power of the circular economy to provide growth without waste.

Nina came to GreenBlue with an industry and consultancy background in R & D management, innovation and sustainability strategy. Nina believes that innovation and sustainability are linked as key drivers for our future. Nina has held leadership positions in R & D with Alcan Packaging, Amcor, The Guelph Food Technology Center and Magic Pantry Foods. While in industry, as a lifetime student of the innovation process, she worked to develop a value innovation process for re-invention. This process has provided a key framework to link innovation and sustainability. At Alcan Packaging she held the position of Director, Sustainnovation in their Growth and Innovation Organization. It was in this role that she came to understand the opportunity side of sustainability and the role it can play in re-inventing competitive corporate strategy. Nina has worked to develop a value proposition for sustainability and to share it with all who will listen.

She has done graduate work in technology management and holds a BA in Molecular Biology from Wellesley College in Massachusetts. Regarded as a thought leader in the field, Nina speaks and writes frequently on the convergence of sustainability, innovation, and technology.


Adam Gendell, Associate Director of the SPC

Adam Gendell is the Associate Director of GreenBlue's flagship project, the Sustainable Packaging Coalition. Adam‘s work with the packaging value chain touches on goal-setting, design considerations, and stakeholder engagement. Most recently, Adam spearheaded a collaboration between packaging trade associations, recycling-focused NGOs, and government agencies to conduct a robust nationwide study on consumer access to recycling systems. Since joining GreenBlue in 2010, Adam has developed and delivered training seminars for hundreds of packaging professionals and he has brought together stakeholder groups to lead work on topics ranging from life-cycle-oriented design to substantiation data for FTC-compliant recyclability claims. Adam also orchestrates the Coalition’s Fall conference SPC Advance. Adam coordinates several Industry Leadership Committees and is a frequent speaker and writer on sustainability topics. In 2013 Adam served on the PAC NEXT Leadership Council.


Barbara Fowler, Senior Manager

Barbara joined GreenBlue in August 2016 as Senior Manager, Sustainable Packaging Coalition. She has a wealth of experience in event conception, production and delivery in the sustainability arena. Her role at GreenBlue involves curating SPC’s spring and fall meetings as well as promoting and developing SPC’s other educational offerings. Customer service-oriented, she always strives to deliver first class programs and attendee experience. Barbara brings an extensive network of contacts and relationships grown over a decade of working in the biopolymers, paper and sustainable packaging sectors. Before joining GreenBlue, she was Conference Director with Smithers Pira/Pira International. During her time there, she was responsible for over sixty events in sustainability and emerging tech fields held in North America, Europe and Latin America. She holds a Juris Doctor and an LLM in Business Law from Universidad Anahuac in Mexico City. Barbara volunteers with the Aber Suzuki Center at UW-Stevens Point as she believes in the positive impact of early childhood musical education. In her spare time she enjoys spending time with her family, trying out new recipes and exploring her adopted home state of Wisconsin.


Kelly Cramer, Senior Manager

Kelly Cramer is a Project Manager for Sustainable Packaging Coalition, leading one of its fastest growing programs, How2Recycle. Ultimately, she wants to promote creative change in how people conceptualize their relationship to the earth — and is interested in using the art of strategy and information to effectuate that goal. Kelly holds a J.D. in Environmental Law from Lewis & Clark Law School in Portland, Oregon and an undergraduate degree in psychology and Spanish from the University of Tennessee. Previous experience includes a judicial clerkship for the State of Oregon’s trial court in downtown Portland, as well as time spent at Earthrise Law Center, Kell, Alterman & Runstein, Northwest Environmental Defense Center, and San Diego Coastkeeper. Areas of interest include risk analysis, geopolitics, social entrepreneurship, design, and systems thinking.


Tom Pollock, Senior Manager

Tom joined GreenBlue in 2009 and is Senior Manager of GreenBlue’s Forest Products program. Tom has worked on sustainability initiatives in the forest products sector for over seven years with a focus on the business value of sustainability. Tom’s responsibilities at GreenBlue include providing oversight and strategic direction for Forest Products programs, including the Forest Products Working Group – a coalition of leadership companies leveraging supply chain collaboration to address unmet needs in the forest products sector. FPWG projects have included providing guidelines for sustainable paper purchasing, value innovation for forest certification, and the web-based environmental paper assessment tool. Tom also focuses on consulting and client engagements through GreenBlue’s Advisory Services program on topics related to supply chain collaboration, life cycle assessment, and the development and implementation of corporate environmental strategy. Tom holds an MBA from the Illinois Institute of Technology and a BA in English from the University of Iowa.


Anne Elsea, Communications Coordinator

Anne joined GreenBlue in March 2015 as the Communications Coordinator. In her role, Anne leads the organization’s communications through email marketing, website content development, social media, graphic design and copy editing. Before GreenBlue, she worked at a daily newspaper and still is conflicted over use of the Oxford Comma. Her background in publishing and passion for environmental causes drew her to GreenBlue. She is a 2014 graduate of James Madison University, where she earned a BA in Media Arts & Design with a concentration in Journalism. She believes that thoughtful design and clear communication can make an impact, and she hopes to educate the public about a variety of environmental issues through her work.


Caroline Cox, Project Associate

After spending the last few years in the Hampton Roads area, Caroline returned to her hometown of Charlottesville to join the GreenBlue team as a Project Associate for the Sustainable Packaging Coalition focusing on the How2Recycle program. She holds a B.S. in Psychology and two minors in Environmental Studies and Spanish, and is currently pursing her Masters Degree in Natural Resources from Virginia Tech. Previously, Caroline worked in marketing and management for a real estate firm, led a sustainable agriculture camp for local youth, and studied in the Ecuadorian highlands of the Andes and lowlands of the rainforest. In her free time Caroline loves practicing yoga and playing with her dogs.


Charlotte Dreizen, Project Associate

Charlotte Dreizen joined GreenBlue as an intern focusing on the development of compost-related programs in March 2016. Assisting with the creation of the Sustainable Composting Collaborative and research efforts to quantify the value of compostable packaging, she contributes experience from leading food waste research efforts, as well as supporting residential and higher-ed composting programs. More broadly, Charlotte has engaged in the sustainability space by facilitating outreach and education with the US Green Building Council’s National Capital Region Chapter and the Office of Sustainability at George Washington University. She will graduate from George Washington University with a BA in International Affairs with concentrations in International Environmental Studies and International Development this summer and hopes to continue her education by studying urban planning at the graduate level.

For a complete list of GreenBlue staff, please visit our website.